The BIGGEST mistake Dance Studios are making in their marketing right now…
Here’s a BIG question for you this week, lovely Dance Informa readers!
When it comes to your studio, are you marketing what you DO or are you marketing what you GIVE? You see, one of the biggest challenges is how to promote your studio in a highly saturated, competitive market when EVERYONE is trying to promote the same thing!
Every studio offers ballet, jazz, tap, hip hop etc. We need to discover your unique positioning and differentiation in the market.
The wonderful thing is that every studio is different. Some studios are more technique focused. Others give amazing performance opportunities. Whilst some studios pride themselves on individual nurturing and personalised attention.
Really step into the hearts and mind of that parent who is choosing a studio for their child. What are they looking for? What is important to them? How do they want their child to feel? What would turn them off choosing your studio? The more we can understand what your dream student is seeking in a studio, the more we can tailor your marketing message to speak directly to their hearts.
In a nutshell, shifting your marketing message to share what the students will EXPERIENCE at your studio as opposed to what you do in your studio is a wonderful way to connect more with your marketing and start attracting more students.
It’s not about the class itself, it’s about painting a beautifully vibrant picture of how they’re going to feel when they’re in the class.
The studio with the most connection in their marketing will win – and the best thing is that all it takes is a few little tweaks.
In the comments below, share how you describe the experience at your studio…
And, if you’re looking for more guidance on how to craft your studio’s marketing message, the best place to start is in the Free “30 Enrollments in 30 Days” mini course. This course has been designed for studio owners and will walk you through how to rapidly ramp up your registrations. Click here and watch the first video now.
Here’s to more passion, more profits and more purpose in your studio!
All my best,
By Chantelle Bruinsma Duffield of studioexpansion.com