Here are several strategies a dance studio owner can use to maximize revenue from your concerts to cover costs and add to studio profits.
#1. Ticket sales
Tiered pricing: Offer different pricing levels for premium seating.
#2. Merchandise
Concert programs: Sell printed programs featuring dancer bios, ads, and studio information.
Branded merchandise: Offer items like t-shirts, hoodies, water bottles and bags with the studio’s logo.
#3. Photos and videos
Professional photography: Hire a photographer to capture performances, offering packages for families.
Video recordings: Sell recordings of the performance to parents and families.
#4. Costumes
Find an affordable yet reliable, high quality costume provider to source your dance costumes. Charge parents a purchase or hire charge, making sure to cover your costume administration costs as well as purchase costs and shipping so you’re not out of pocket.
#5. Concessions
Snacks and drinks: If the theatre allows, set up a concessions stand during the concert for parents and guests.
Themed treats: Offer snacks that tie into the recital theme, which can attract more buyers.
#6. Sponsorships and advertisements
Local business sponsorships: Partner with local businesses to sponsor the event, featuring their ads in programs, on banners or on video.
Ad space in programs: Sell ad space to local businesses in the recital program.
#7. Dancer fees
Participation fees: Charge a small fee for each dancer participating in the recital to cover costs.
#8. Raffles and fundraisers
Raffle prizes: Organise a raffle during the recital with prizes donated by local businesses
#9. After-recital events
Host a small reception or party for families, charging for entry or refreshments.
By implementing a combination of these strategies, a dance studio owner can enhance the recital experience while increasing overall revenue.
For costume inspiration and incredible wholesale costume deals for Studio Owners and Teachers, visit DiscountDanceCostumes.com.au. All costumes are in stock in Australia for quick and affordable shipping.
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